|
|
|
Kurt Browning Returns to Champion Dog Adoption in Canada
Pedigree Adoption Drive(TM) campaign begins second year with goal of raising $500,000 for shelter dogs
| Source: |
Pedigree Press Release |
| Date: |
February 19, 2009 |
February 19, 2009, Toronto, ON – Every year, over 45,000 dogs find
themselves in animal shelters across Canada. Sadly, for every
deserving dog that finds a home, at least one will be left behind. The
makers of Pedigree(R) believe that all dogs deserve a good home, which
is why they are continuing to support dog adoption in Canada through
the Pedigree Adoption Drive(TM) campaign. Last year, the highly
successful campaign raised over $300,000 dollars for partner shelters
across the nation and helped thousands of dogs find new families.
Once again, Pedigree(R) has enlisted the support of four-time World
Figure Skating Champion, and self- proclaimed dog lover, Kurt Browning
to help spread awareness about the plight of shelter dogs and
encourage all Canadians to consider making a difference in the life of
these dogs.
"I'm thrilled to be returning this year to help get the word out about
dog adoption," said Kurt Browning, Pedigree Adoption Drive(TM)
campaign spokesperson. "Getting involved in the Pedigree Adoption
Drive(TM) program was a natural fit for me as I've always had a dog in
my life. Dogs can have such a positive impact on your life and shelter
dogs rule!"
This year, the campaign aims to raise $500,000 through a variety of
initiatives including public skating events with Kurt Browning and
in-store retailer programs. All funds collected will go to
participating shelters across Canada and will be used to cover the
costs of vet care, vaccinations, shelter and food.
Adopting from a regulated shelter means the dogs have already received
a clean bill of health from a veterinarian. They will have all their
shots up-to-date and be spayed or neutered. Staff are also on hand to
help make the selection process easier and can help choose the
appropriate dog to fit your lifestyle - whether it be a high-energy
puppy who could use the affection of a large family or a laid-back
mature dog perfect for empty nesters.
"We encourage Canadians who are considering adoption to visit their
local regulated shelter," said Steve MacLean, Brand Leader for
Pedigree(R) in Canada. "Shelters are overflowing with good dogs just
waiting to be adopted and loved. And if you are not sure about
adopting, visit us at www.mypedigree.ca to learn more about shelter
dogs and find out how you can help make a difference in the life of a
dog."
About the Pedigree(R) brand
Pedigree(R) is the number one brand of dog food in the world offering
a wide variety of products for different dog life stages. As an
innovative market leader, the makers of Pedigree(R) are at the
forefront of dog nutrition and understand dog owner needs by providing
a range of innovative food products and resources. Pedigree(R)
products are available at grocery, pet specialty and mass merchandise
outlets.
|
|
|
|
|
